Shubhada Sheriff

Shubhada Sheriff is Chief Operating Officer at Intivion Technologies, where she oversees the growth and delivery of AltimaCRM. More than 50 brokerage brands across the UAE, Europe and Australia run their sales, compliance, retention and finance on it.

In her experience, most brokerages that struggle to grow have an operations problem rather than a marketing one. Leads get lost in handoffs, retention teams hear about problems late because the data sits in different places, and management decides on last week's numbers.

She writes for brokerage CEOs and COOs who have had enough of fragmented tools and want to see how a joined-up operation works day to day. Connect with Shubhada on LinkedIn